We partnered with GreenSprout Organics, a sustainable meal delivery startup, to create a high-converting WordPress landing page that would showcase their farm-to-table offerings while driving subscription sign-ups. Their existing site was cluttered and underperforming, with a 1.2% conversion rate – far below industry standards.
Our goal? Design a visually stunning, UX-optimized landing page that would:
✔️ Clearly communicate their unique value proposition
✔️ Streamline the subscription process
✔️ Increase conversions by 3X
1. Strategic Planning
Conducted A/B tests on competitor landing pages
Mapped the customer journey to identify friction points
Defined key performance indicators (CTR, time-on-page, conversions)
2. Design & UX Optimization
Created custom illustrations of farm scenes and meal prep
Implemented a “3-step subscription” progress bar (Meal Selection → Delivery → Enjoy)
Designed mobile-first with sticky CTA buttons
3. Technical Execution
Built on WordPress + Elementor Pro for flexibility
Integrated WooCommerce + Subscription plugins
Optimized for Core Web Vitals (98/100 performance score)
“A great landing page doesn’t just look good – it removes every excuse not to convert.”
Challenge #1: High Bounce Rate (72%)
➔ Solution: Added an intro video above the fold showing happy families receiving meals
Challenge #2: Cart Abandonment
➔ Solution: Implemented exit-intent popup with first-order discount
Challenge #3: Complex Meal Options
➔ Solution: Created a “Dietary Filter” system (Keto/Vegan/Gluten-Free)
In conclusion, effective motion graphics play a pivotal role in product launches, enhancing engagement, conveying key messages, and ultimately driving brand awareness and sales success.
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